Consumers’ desire for digital and contactless ways of shopping has skyrocketed since 2020.
In response, retailers sought to change their priorities and operations.
Brand loyalty is out the door in the digital space. Whopping 46% in the United States alone have made a switch. It is more important now than ever before to have a sound digital marketing strategy in place to stay ahead of your competition and retain your customers.
Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world.
Social Media marketing strategy is one of the most valuable ways to create brand awareness and grow your business.
SKY will guide you through setting up a goal, implementing the strategy, carrying out the plan, and delivering measurable and successful results.
Developing PPC (Pay Per Click) strategy is more than targeting the right people at the right time. It’s about testing, adapting, and measuring performance so you can make decisions to impact growth.
PPC strategy starts with clearly and thoroughly understanding your industry in all aspects including your competition, the trend, digital space behavior, type of content, budgeting appropriate ad spend, choosing the right platform, and monitoring your ROI.
PPC Campaign includes but is not limited to:
Campaign Setup, Attribution Setup, Keyword Research, Competitor Research, Creation of Buyer Personas, Retargeting Setup, Copywriting, Landing Page Creation and Campaign Strategy
Campaign Management, Automated Reporting, Predefined Call Schedule, A-B Split Testing, and Continuous Optimization
It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage.
Sure, there are other newer methods of communicating with your audience and customers.
Communication methods like social media, live chat, and many others. However, with a user base of over 4 billion people, email is the king of marketing channels.
Additionally, email marketing has an ROI of $38 for every dollar spent, meaning it deserves a place in every marketer’s toolbox.