Search engine optimization (SEO) will look dramatically different in 2022 than it did before, with both more and less emphasis on key search engine optimization factors like keyword usage, meta-tag optimization, and backlink building. What will be the most important SEO factors in 2022? Let’s take a look at how SEO will evolve this year to get an idea of what to expect in the future of search engine optimization.
How SEO Has Changed Over the Years
1995–Present : The inception of search engine optimization is generally traced back to 1995, when a company called SearchKing began offering its services for a fee. Many search engines were still emerging at that time—most notably, MSN and Yahoo!—and many of them had their own proprietary ways of determining which sites should rank at the top of their search results. This made it very difficult for website owners to optimize their pages for Google or Yahoo!, especially if they didn’t have any experience with SEO.
How SEO is now
Nowadays, search engine optimization (SEO) is a part of every business’s marketing plan. From large corporate companies to small mom-and-pop stores, everyone wants their website to rank high on Google and other search engines—after all, most visitors look for products and services online before making purchases. Google has started penalizing websites that aren’t optimized for mobile devices, so it’s important for e-commerce brands to make sure their sites are mobile friendly.
How to Improve SEO in 2022?
1. One new factor for SEO: Improving Content For Relevance
It’s not just about links. In fact, backlinks aren’t necessarily a reliable indicator of how relevant your content is or its chances of ranking highly for specific keywords. It’s also about creating content that people love and want to share with their friends and family. That kind of organic engagement is what search engines are all about, which means you can still get ahead of your competitors even if they have more powerful backlinks.
2. Tools, Services, And Resources
Marketing as a whole will become more intuitive—you won’t need an army of consultants to figure out how your website is ranking. Tools like SERPs and BrightEdge will become much better and smarter about telling you exactly how to improve your site and how best to do it. These tools are already being developed and you can bet they’ll only get better from here.
3. Utilize New Features On Google Search Console
Google has recently announced a new set of features they are rolling out on Google Search Console (formerly Webmaster Tools). These new features make it even easier for site owners to manage their sites and address issues before they impact their search ranking. We don’t know how much authority these new tools will have, but if you’re not using them now, you should be!